Living through a global pandemic forced all of us to spend more time inside — and often this meant making purchases just to get through daily life. Maybe a heavy blanket to keep us warm in the winter, or a better home office setup for remote work. Now, as we return to a more “normal” life, our homes are full of the remnants of this unique time. However, research has now shown that having this much stuff can feel suffocating and can be damaging to our health
Simplifying My Life
At the start of the COVID-19 pandemic, our founder, Josh, began realizing he had accumulated too much stuff. As he look to simplify he examined his daily routines and was amazed by how important towels were in his daily life. He couldn’t avoid using paper towels or his slow drying, threading, and shabby terry-cloth towels, but these towels were taking up a lot of space and weren't getting the job done. a quick look at the options online left him feeling overwhelmed and disappointed.
Designing Something Better
Trained as an architect, Josh took his towel issue as a design challenge and set out to create something better. Over the course of a year, he talked to manufacturers, fiber companies, towel designers, doctors, and textile experts—absorbing (like a great towel!) as much information as he could about how towels are made. This led him to team up with some of the best in the industry to create a new range of towels. He started Fiberologies to share his journey and bring the towels he designed to a wider audience.
The Perfect Towels
After a long journey josh eventually settled on a line of four towels. Each one designed with a specific blend of fibers and a unique weave to offer optimal performance for a specific task. Now rather than a random assortment of generic all-purpose towels everyone can enjoy an organized home with a simple collection of towels built to work for our daily rituals.